Still, it’s important to keep in mind that meme success isn’t guaranteed, so you may not see the ROI of creating a new meme. If you have the resources, creating a new meme template can be particularly successful. Consider that your audience has seen this meme in hundreds of variations, so what makes yours stand out? But, having a relevant, funny, and on-brand message is key here. Some audiences respond well to using tried-and-true meme templates. You can also follow dedicated meme pages on Facebook to get a better feel for meme subtext. In these cases, social media teams need to be engaged in close social listening to hear the rumblings of a relevant meme that may be on the outskirts of their current audience.įor example, following trendy creators outside your audience on TikTok and Reddit can help you find new trends or memes to explore on Instagram and Pinterest. Many brands approach memes by aiming to jump on a trend when they see it. There are three central ways to design new meme content: create a new meme, jump on the latest meme trend, or use familiar meme templates. We know that connecting with your audience is one of the best ways to grow your business and social following, and publishing memes can help you foster the connection you’re aiming for.Ī post shared by Tailwind: Pin & IG Scheduler a Strategy Around Unpredictable Trends
It gives followers a feeling that you genuinely understand them and see their perspective. When a meme hits the mark, it’s a refreshing step away from overt marketing. These brands also know that this isn’t the time for heavy-handed marketing messages. Once a meme goes viral, it can extend far beyond Instagram or Pinterest!Ĭreating a viral meme template can even lead to press features and links back to your social media accounts.Īs tempting as those new followers are, it takes intention to start using and disseminating memes well.īrands that use memes well have an impeccable understanding of their audience: what they find relatable, what they see as funny or self-deprecating, and how familiar they are with existing meme culture. One of the reasons memes are such a unique type of content is because they work on multiple platforms. However, most brands won’t keep the new followers a well-timed meme earns them unless humor is a fundamental part of the brand’s voice. Relevant and timely memes have a strong potential to go viral, which could quickly make your brand a household name. Meme culture is pervasive on social media, and it makes sense that brands would want a cut of that engagement. Memes are bite-sized, culturally relevant content that can engage a whole new audience in your brand.